Equities With Notable Analyst Assessments: Public Storage (NYSE:PSA), Yahoo! Inc. (NASDAQ:YHOO)

Public Storage (NYSE:PSA) showed a decline of -1.12% from the market’s prior closing price. That fall sent the price at $217.30 per share as of January 12,2017 when the total trading capacity was higher compared with their three months average volume of 918.85TH shares. The consensus analyst PT for this stock has now been moved to $219.67.

Public Storage (PSA) Price Indications

The firm keeps price-to-earnings ratio at 33.31 in 12 months. In last trade, the intraday high was $219.80, putting the share price -19.75% below its 52-week high and trades 9.30% higher from the lowest price they have traded at during the previous year. It turned higher 1.69% from its 50-day simple moving average. The current price is down -5.90% from the average market prices over a 200-day period.

Public Storage (NYSE:PSA) Thorough Brokerage Views

There are numerous brokerage names which are spending time researching on this stock. Of them, 0 have a Sell, 1 suggested Buy, 0 said Outperform and 16 called Hold rating for the stock, based on Thomson Reuters I/B/E/S. 1 recommends the stock is “underperforming”. The company has a Consensus Recommendation of 2.94, according to Thomson Reuters data.

On January 12,2017, Yahoo! Inc. (NASDAQ:YHOO) closed session down at $42.11 with -1.13%. The institutional holdings in the company makes up 79.60% while the Beta factor is 1.59. The stock’s RSI (Relative Strength Index) reached 63.74.

Yahoo! Inc. (YHOO) Price Potential

In recent trade, the price was 6.20% up its 200 day moving average and was brought 4.23% up versus its 50-day simple moving average. The stock exchanged hands at a volume of 6.02M shares whereas, the average volume was 9.75M shares. In the past 12 months, the share price floated in the $26.15 -$44.92 range. The market capitalization arrived at market cap 40.29 billion. After the day trading kicked off at $42.34, the stock was seen approaching $41.70 as its bottom price and $42.46 as its intraday high price. In previous session, the price was settled at $42.59.

Yahoo! Inc. (NASDAQ:YHOO) Analyst Point of Interest

There were more than a few analysts who recently mentioned the stock in their research. Currently the stock is holding a ‘Buy’ rating from 5 equity analysts. 0 Wall Street brokerages assign ‘Sell’ rating for the firm. 18 analysts are of a belief the stock is a ‘Hold’. ‘Underperform’ verdict was provided by 0 analysts and ‘Overweight’ verdict was shared by 6 analysts. The company has a Mean Recommendation of 2.45 based on a scale of 1-5 provided by Thomson Reuters.

Analyst Summary You Should Be Viewing Today: Yahoo! Inc. (NASDAQ:YHOO), NIKE, Inc. (NYSE:NKE)

Yahoo! Inc. (NASDAQ:YHOO) showed a growth of 2.32% from the market’s prior closing price. That gain sent the price at $42.30 per share as of January 10,2017 when the total trading capacity was lower compared with their three months average volume of 9.76M shares. The consensus analyst PT for this stock has now been moved to $45.86.

Yahoo! Inc. (YHOO) Price Indications

The firm keeps price-to-earnings ratio at – in 12 months. In last trade, the intraday high was $42.37, putting the share price -5.83% below its 52-week high and trades 61.76% higher from the lowest price they have traded at during the previous year. It turned higher 4.76% from its 50-day simple moving average. The current price is up 6.86% from the average market prices over a 200-day period.

Yahoo! Inc. (NASDAQ:YHOO) Thorough Brokerage Views

There are numerous brokerage names which are spending time researching on this stock. Of them, 0 have a Sell, 5 suggested Buy, 6 said Outperform and 18 called Hold rating for the stock, based on Thomson Reuters I/B/E/S. 0 recommends the stock is “underperforming”. The company has a Consensus Recommendation of 2.45, according to Thomson Reuters data.

On January 10,2017, NIKE, Inc. (NYSE:NKE) closed session down at $53.11 with -0.51%. The institutional holdings in the company makes up 78.20% while the Beta factor is 0.43. The stock’s RSI (Relative Strength Index) reached 58.74.

NIKE, Inc. (NKE) Price Potential

In recent trade, the price was -2.93% down its 200 day moving average and was brought 3.75% up versus its 50-day simple moving average. The stock exchanged hands at a volume of 8.03M shares whereas, the average volume was 9.20M shares. In the past 12 months, the share price floated in the $48.83 -$64.83 range. The market capitalization arrived at market cap 87.06 billion. After the day trading kicked off at $53.55, the stock was seen approaching $53.11 as its bottom price and $53.73 as its intraday high price. In previous session, the price was settled at $53.38.

NIKE, Inc. (NYSE:NKE) Analyst Point of Interest

There were more than a few analysts who recently mentioned the stock in their research. Currently the stock is holding a ‘Buy’ rating from 11 equity analysts. 0 Wall Street brokerages assign ‘Sell’ rating for the firm. 12 analysts are of a belief the stock is a ‘Hold’. ‘Underperform’ verdict was provided by 1 analysts and ‘Overweight’ verdict was shared by 11 analysts. The company has a Mean Recommendation of 2.09 based on a scale of 1-5 provided by Thomson Reuters.

Yahoo! Inc. (NASDAQ:YHOO): Up to Date Analyst Ratings

Yahoo! Inc. (NASDAQ:YHOO) registered a 0.27% increase, still its new closing price is 58.09% up from the company’s 1 year high of 44.92.It posted 6.90% gains in previous 5 sessions and is now the subject of 18 analysts who together assign a hold rating on stock. 0 of Wall Street analysts have an underperform rating; the 0 sells versus 5 buy or better ratings. The 29 stock analysts following this company have an average price target at $45.86, with individual PT in the $32.00-$55.00 range. The shares moved at $41.34, implying that brokerage firms see shares gaining about 34.97% in twelve months’ time.

Yahoo! Inc. (YHOO) SEC Form 4 News

The stock is getting much attention these days as insiders are offloading shares while they posted a 6.90% rise year to date. A Chief Revenue Officer at Yahoo! Inc. (YHOO) offloaded shares in a transaction closed on Friday December 30, 2016. Utzschneider Lisa sold 683 shares in the company at $38.72 each and collected $26,000 in proceeds. Utzschneider Lisa now owns 584,922 shares in the company after this transaction. A Chief Revenue Officer in the company, Utzschneider Lisa, disclosed a transaction on Wednesday December 21, 2016 that ended up generating $28,001 from the sale of 732 shares at $39.08 per share.

Yahoo! Inc. (NASDAQ:YHOO) Upcoming Results on Tap

Yahoo! Inc. will next provide financial results for the March 2017 quarter. Stock analysts expect it to report per-share earnings of $0.16 in that period. Sales during the quarter are predicted to arrive at $1.21 billion.

Earnings surprise history: Last quarter, the company posted approximately $1.31 billion in revenue and EPS of $0.20. The mean forecast was for $1.3 billion and $0.14 a share, respectively. One quarter earlier, revenue for the stock was at $1.31 billion , with earnings at $0.09/share.

Yahoo! Inc. (YHOO) Brokerage Update 

Yahoo! Inc. (YHOO) is in Jefferies’s research list so their analyst rating change is noteworthy. These shares were downgraded to Hold from Buy by Jefferies, according to news reported on Friday October 21, 2016.Another important research note was issued by Needham on Tuesday October 18, 2016.The firm downgraded YHOO to Hold from Buy. Over the last six months and over the last three months, the shares of Yahoo! Inc. (YHOO), have changed 8.90% and -4.35%, respectively.

Yahoo! Inc. (NASDAQ:YHOO) will Change Name to Altaba after $4.8 billion sale to Verizon

Internet giant Yahoo! Inc. (NASDAQ:YHOO) announced on Monday that it will whittle down its board after finalized its deal with Verizon Communications Inc., and several longtime directors, including Chief Executive Marissa Mayer and co-founder David Filo, will not remain as directors.

The company also said that following the sale of its core internet business, it will change the name to Altaba Inc. from RemainCo, Yahoo said in a regulatory filing. Altaba’s outstanding assets comprise Yahoo’s stake in Alibaba Group Holding Ltd. and Yahoo Japan.

The name Altaba is derived from the words “alternate” and “Alibaba.”

Meanwhile it also said that Mr. Eric Brandt, who joined Yahoo’s board last March and is the former CFO of Broadcom Corp., will become chairman of Altaba. He will be joined by four other directors who are currently on Yahoo’s board, including Thomas McInerney, who was part of the independent committee of Yahoo directors running the auction process last year.

All these changes are expected following the close of the almost $4.8 billion sale to Verizon, which has been threatened by two huge breaches of Yahoo’s user data. In the filing, Yahoo mentioned the fact that there are chances that Verizon could dismiss its purchase of Yahoo or renegotiate the terms because of the hacks.

In the recent days Verizon has looked less convinced that the deal will go through especially following a second breach of one billion accounts was exposed last month. The breaches could be a material event that would allow Verizon to change the terms of the deal, executives have said.

According to the statement, Six Yahoo directors are on the exit list following the Verizon sale, including Ms. Mayer, Mr. Filo and Maynard Webb Jr., a director since February 2012, who was named chairman in August 2013. Mr. Webb, as of Monday, became chairman emeritus.

Worth Watching Stock Analyst Recommendations: Yahoo! Inc. (NASDAQ:YHOO), The Southern Company (NYSE:SO)

Yahoo! Inc. (NASDAQ:YHOO) showed a decline of -0.27% from the market’s prior closing price. That fall sent the price at $41.23 per share as of January 06,2017 when the total trading capacity was lower compared with their three months average volume of 9.78M shares. The consensus analyst PT for this stock has now been moved to $45.86.

Yahoo! Inc. (YHOO) Price Indications

The firm keeps price-to-earnings ratio at – in 12 months. In last trade, the intraday high was $41.34, putting the share price -8.21% below its 52-week high and trades 57.67% higher from the lowest price they have traded at during the previous year. It turned higher 2.01% from its 50-day simple moving average. The current price is up 4.33% from the average market prices over a 200-day period.

Yahoo! Inc. (NASDAQ:YHOO) Thorough Brokerage Views

There are numerous brokerage names which are spending time researching on this stock. Of them, 0 have a Sell, 5 suggested Buy, 6 said Outperform and 18 called Hold rating for the stock, based on Thomson Reuters I/B/E/S. 0 recommends the stock is “underperforming”. The company has a Consensus Recommendation of 2.45, according to Thomson Reuters data.

On January 06,2017, The Southern Company (NYSE:SO) closed session down at $49.01 with -0.26%. The institutional holdings in the company makes up 52.00% while the Beta factor is 0.08. The stock’s RSI (Relative Strength Index) reached 50.78.

The Southern Company (SO) Price Potential

In recent trade, the price was -1.66% down its 200 day moving average and was brought 0.89% up versus its 50-day simple moving average. The stock exchanged hands at a volume of 4.8M shares whereas, the average volume was 5.13M shares. In the past 12 months, the share price floated in the $44.00 -$53.44 range. The market capitalization arrived at market cap 48.16 billion. After the day trading kicked off at $48.96, the stock was seen approaching $48.76 as its bottom price and $49.20 as its intraday high price. In previous session, the price was settled at $49.14.

The Southern Company (NYSE:SO) Analyst Point of Interest

There were more than a few analysts who recently mentioned the stock in their research. Currently the stock is holding a ‘Buy’ rating from 1 equity analysts. 3 Wall Street brokerages assign ‘Sell’ rating for the firm. 13 analysts are of a belief the stock is a ‘Hold’. ‘Underperform’ verdict was provided by 2 analysts and ‘Overweight’ verdict was shared by 1 analysts. The company has a Mean Recommendation of 3.25 based on a scale of 1-5 provided by Thomson Reuters.

Current Yahoo! Inc. (NASDAQ:YHOO) PT Means Stock Is Worth Almost $55

Yahoo! Inc. (NASDAQ:YHOO), with 6.74% gains in previous 5 sessions, is under coverage of 30 analysts who collectively assign a hold rating on stock. 12 of the brokerages firms have a buy or better rating; the 0 sells versus 0 underperforms. The 22 stock analysts who cover the stock have an average PT at $45.86, with individual targets in the range of $32 to $55. The shares ended last trade at $41.34, implying that Wall Street analysts see shares climbing about 10.93 per cent in 12 months’ time.

Insider Trading News: Insiders at the company look pessimistic about the outlook as they seem to offload shares while they have 6.9 jumped so far this year. A Chief Revenue Officer at Yahoo! Inc. (YHOO) sold shares in a trading activity completed on Friday December 30, 2016. Utzschneider Lisa offloaded 683 shares in the company at a per-share price of $38.72 and ended up generating $26,450 in proceeds. Utzschneider Lisa retains 584,922 shares in the stock after this transaction. A Chief Revenue Officer in the company, Utzschneider Lisa, on Wednesday December 21, 2016 collected $28,610 from the sale of 732 shares at a per-share price of $38.72. Insiders are expected to have better knowledge about the health and prospects of their company, which is why insiders’ move deserves attention.

Yahoo! Inc. (NASDAQ:YHOO) Earnings on Tap

Investors interested in trading YHOO stock at the current market price of $41.34/share should know the company will next release quarterly results for the December 2017 quarter. For the reporting quarter, equity analysts expect the stock to deliver $0.21 in earnings per share (EPS). That would represent a 61.54 per cent year-over-year increase. Revenue for the same quarter is predicted to arrive at $1.38B.

Historical Quarterly Earnings: Last quarter, Yahoo! Inc. generated nearly $1.31B in sales and net income of $0.2/share. That compares with the mean forecast $1.3B and $0.14/share, respectively. For the prior quarter revenue for the stock hit $1.31B, with EPS at $0.09.

Yahoo! Inc. (YHOO) Analyst Rating News

Jefferies is following shares of Yahoo! Inc. (YHOO), so its rating change is noteworthy. The company stock was downgraded to Hold from Buy, wrote analysts at Jefferies, in a research note issued to clients on Friday October 21, 2016. There was another key research note provided by Needham on Tuesday October 18, 2016. The firm lowered its rating on YHOO from Buy to Hold.

Price Potential: Even though the stock has posted 3.2% rise in value, its new closing price reflects a -7.97% fall in value from company’s one year high of $44.92. The stock is currently holding above its 50-day SMA of $40.12 and above its 200-day SMA of $40.71. Over the last 3 months and over the last 6 months, the shares of Yahoo! Inc. (YHOO), have changed -5.42% and 10.18%, respectively.

Here Are Research Summaries Worth Watching: CarMax Inc. (NYSE:KMX), Yahoo! Inc. (NASDAQ:YHOO)

CarMax Inc. (NYSE:KMX) Detailed Analyst Recommendation

There are a handful of analysts covering the stock. Of them, 4 have a “buy”, 1 suggested “sell”, 7 said “hold” and 0 called “underperform” rating for the stock, according to Thomson Reuters data. 6 recommends the stock is “outperforming”. The company has an Average Rating of 2.33 based on analysts tracked by Thomson Reuters.

CarMax Inc. (NYSE:KMX) made a 2.99% move from the market’s previous close, putting the price on the $66.76 per share as of 01/04/2017. The total volume of shares traded was above their three months average volume of 2,270,000 shares. The firm maintains a P/E ratio of 21.08 in 12 months. CarMax Inc. consensus analyst price target has now moved to $66.40. On a given day, the intraday low was $65.08. That means the share price went up 0.18% from its 52-week low and trades up 61.84% versus the highest price the stock has traded at during the previous year. It shifted up 22.35% versus its 200 day moving average. The current price escalated 16.13% from the average market prices over a 50-day period.

Yahoo! Inc. recently traded -1.05% below its 50-day simple moving average and went up 1.50% from its 200-day simple moving average. The debt-to-equity ratio (D/E) remains 0.04. The institutional ownership stake in the corporation is 79.60% while the Beta value stands at 1.50. Its RSI (Relative Strength Index) reached 54.09.

On 01/04/2017, Yahoo! Inc. (NASDAQ:YHOO) ended trading higher at $40.06 with 2.98%. The firm exchanged hands at a volume of 11,741,563 whereas, the average volume was 9.62M shares. In the past 52 weeks, the share price moved between $26.15 and $44.92. The market cap landed at $38.19B. After the day began at $39.00, the stock was seen hitting $40.25 as its intraday high price and $38.92 as its bottom price. The prior close was recorded at $38.90.

Yahoo! Inc. (NASDAQ:YHOO) Analyst Research Coverage

A number of Wall Street analysts recently commented on the stock. Currently the company has earned ‘Buy’ from 5 equity analysts. 0 analysts assign ‘Sell’ rating for the stock. 18 analysts have suggested the company is a ‘Hold’. ‘Underperform’ verdict was shared by 0 analysts and ‘Overweight’ recommendation was issued by 6 analysts. The company has an Average Rating of 2.45 based on Thomson Reuters I/B/E/S scale of 1-5.

Yahoo! Inc. (NASDAQ:YHOO) Insider Activities Are in the Air

Yahoo! Inc. (NASDAQ:YHOO), with 0.62% gains in previous 5 sessions, is under coverage of 30 analysts who collectively assign a hold rating on stock. 12 of the brokerages firms have a buy or better rating; the 0 sells versus 0 underperforms. The 22 stock analysts who cover the stock have an average PT at $45.86, with individual targets in the range of $32 to $55. The shares ended last trade at $38.9, implying that Wall Street analysts see shares climbing about 17.89 per cent in 12 months’ time.

Insider Trading News: Insiders at the company look pessimistic about the outlook as they seem to offload shares while they have 0.59 jumped so far this year. A Chief Revenue Officer at Yahoo! Inc. (YHOO) sold shares in a trading activity completed on Wednesday December 21, 2016. Utzschneider Lisa offloaded 732 shares in the company at a per-share price of $39.08 and ended up generating $28,610 in proceeds. Utzschneider Lisa retains 587,331 shares in the stock after this transaction. A Chief Revenue Officer in the company, Utzschneider Lisa, on Friday December 09, 2016 collected $14,080 from the sale of 339 shares at a per-share price of $39.08. Insiders are expected to have better knowledge about the health and prospects of their company, which is why insiders’ move deserves attention.

Yahoo! Inc. (NASDAQ:YHOO) Earnings on Tap

Investors interested in trading YHOO stock at the current market price of $38.9/share should know the company will next release quarterly results for the December 2017 quarter. For the reporting quarter, equity analysts expect the stock to deliver $0.21 in earnings per share (EPS). That would represent a 61.54 per cent year-over-year increase. Revenue for the same quarter is predicted to arrive at $1.38B.

Historical Quarterly Earnings: Last quarter, Yahoo! Inc. generated nearly $1.31B in sales and net income of $0.2/share. That compares with the mean forecast $1.3B and $0.14/share, respectively. For the prior quarter revenue for the stock hit $1.31B, with EPS at $0.09.

Yahoo! Inc. (YHOO) Analyst Rating News

Jefferies is following shares of Yahoo! Inc. (YHOO), so its rating change is noteworthy. The company stock was downgraded to Hold from Buy, wrote analysts at Jefferies, in a research note issued to clients on Friday October 21, 2016. There was another key research note provided by Needham on Tuesday October 18, 2016. The firm lowered its rating on YHOO from Buy to Hold.

Price Potential: Even though the stock has posted 0.59% rise in value, its new closing price reflects a -13.4% fall in value from company’s one year high of $44.92. The stock is currently holding below its 50-day SMA of $40.12 and below its 200-day SMA of $40.71. Over the last 3 months and over the last 6 months, the shares of Yahoo! Inc. (YHOO), have changed -9.81% and 3.73%, respectively.

Market Analyst Opinions On Watch List: Citigroup Inc. (NYSE:C), Yahoo! Inc. (NASDAQ:YHOO)

Citigroup Inc. (NYSE:C) Detailed Analyst Recommendation

There are a handful of analysts covering the stock. Of them, 10 have a “buy”, 1 suggested “sell”, 8 said “hold” and 1 called “underperform” rating for the stock, according to Thomson Reuters data. 11 recommends the stock is “outperforming”. The company has an Average Rating of 2.10 based on analysts tracked by Thomson Reuters.

Citigroup Inc. (NYSE:C) made a 0.08% move from the market’s previous close, putting the price on the $59.43 per share as of 01/02/2017. The total volume of shares traded was below their three months average volume of 21,250,000 shares. The firm maintains a P/E ratio of 12.81 in 12 months. Citigroup Inc. consensus analyst price target has now moved to $62.12. On a given day, the intraday low was $59.19. That means the share price went down -3.05% from its 52-week low and trades up 73.54% versus the highest price the stock has traded at during the previous year. It shifted up 25.57% versus its 200 day moving average. The current price escalated 7.89% from the average market prices over a 50-day period.

Yahoo! Inc. recently traded -4.84% below its 50-day simple moving average and went down -1.92% from its 200-day simple moving average. The debt-to-equity ratio (D/E) remains 0.04. The institutional ownership stake in the corporation is 79.60% while the Beta value stands at 1.50. Its RSI (Relative Strength Index) reached 39.89.

On 01/02/2017, Yahoo! Inc. (NASDAQ:YHOO) ended trading higher at $38.67 with 0.08%. The firm exchanged hands at a volume of 6,432,239 whereas, the average volume was 9.72M shares. In the past 52 weeks, the share price moved between $26.15 and $44.92. The market cap landed at $36.87B. After the day began at $38.72, the stock was seen hitting $39.00 as its intraday high price and $38.43 as its bottom price. The prior close was recorded at $38.64.

Yahoo! Inc. (NASDAQ:YHOO) Analyst Research Coverage

A number of Wall Street analysts recently commented on the stock. Currently the company has earned ‘Buy’ from 5 equity analysts. 0 analysts assign ‘Sell’ rating for the stock. 18 analysts have suggested the company is a ‘Hold’. ‘Underperform’ verdict was shared by 0 analysts and ‘Overweight’ recommendation was issued by 6 analysts. The company has an Average Rating of 2.45 based on Thomson Reuters I/B/E/S scale of 1-5.

Latest Yahoo! Inc. (NASDAQ:YHOO) Target Price Suggests Stock Is Worth $45.86/Share

Yahoo! Inc. (NASDAQ:YHOO), with -1.3% losses in previous 5 sessions, is under coverage of 30 analysts who collectively assign a hold rating on stock. 12 of the brokerages firms have a buy or better rating; the 0 sells versus 0 underperforms. The 22 stock analysts who cover the stock have an average PT at $45.86, with individual targets in the range of $32 to $55. The shares ended last trade at $38.64, implying that Wall Street analysts see shares climbing about 18.69 per cent in 12 months’ time.

Insider Trading News: Insiders at the company look pessimistic about the outlook as they seem to offload shares while they have 16.18 jumped so far this year. A Chief Revenue Officer at Yahoo! Inc. (YHOO) sold shares in a trading activity completed on Wednesday December 21, 2016. Utzschneider Lisa offloaded 732 shares in the company at a per-share price of $39.08 and ended up generating $28,610 in proceeds. Utzschneider Lisa retains 587,331 shares in the stock after this transaction. A Chief Revenue Officer in the company, Utzschneider Lisa, on Friday December 09, 2016 collected $14,080 from the sale of 339 shares at a per-share price of $39.08. Insiders are expected to have better knowledge about the health and prospects of their company, which is why insiders’ move deserves attention.

Yahoo! Inc. (NASDAQ:YHOO) Earnings on Tap

Investors interested in trading YHOO stock at the current market price of $38.64/share should know the company will next release quarterly results for the December 2016 quarter. For the reporting quarter, equity analysts expect the stock to deliver $0.21 in earnings per share (EPS). That would represent a 61.54 per cent year-over-year increase. Revenue for the same quarter is predicted to arrive at $1.38B.

Historical Quarterly Earnings: Last quarter, Yahoo! Inc. generated nearly $1.31B in sales and net income of $0.2/share. That compares with the mean forecast $1.3B and $0.14/share, respectively. For the prior quarter revenue for the stock hit $1.31B, with EPS at $0.09.

Yahoo! Inc. (YHOO) Analyst Rating News

Jefferies is following shares of Yahoo! Inc. (YHOO), so its rating change is noteworthy. The company stock was downgraded to Hold from Buy, wrote analysts at Jefferies, in a research note issued to clients on Friday October 21, 2016. There was another key research note provided by Needham on Tuesday October 18, 2016. The firm lowered its rating on YHOO from Buy to Hold.

Price Potential: Even though the stock has posted -0.23% fall in value, its new closing price reflects a -13.98% fall in value from company’s one year high of $44.92. The stock is currently holding below its 50-day SMA of $40.18 and below its 200-day SMA of $40.61. Over the last 3 months and over the last 6 months, the shares of Yahoo! Inc. (YHOO), have changed -9.23% and 2.88%, respectively.

Yahoo! Inc. (NASDAQ:YHOO) on December 23, 2016 announced that State Farm® is kicking off a new campaign on Yahoo Sports to connect with basketball fans throughout the 2016-2017 season. As part of these efforts, State Farm will engage fans through custom integrations across Yahoo Sports, with a special focus on The Vertical with Woj, as well as extensive video, native and display advertising.

State Farm, which has been a sponsor of the NBA since 2010, is collaborating with Yahoo to extend its digital advertising efforts this year and find unique ways to reach basketball fans across screens. As part of State Farm’s new digital campaign, the brand will sponsor some of Yahoo Sports’ top NBA content including The Vertical with Woj, a hub for NBA news, information and storytelling on Yahoo Sports run by NBA insider, Adrian Wojnarowski. When The Vertical launched in January 2016, State Farm was a premier sponsor. Following this success and The Vertical’s continued growth, State Farm is back as a sponsor this season. With high-impact display and video ads, as well as branded integrations within top video series, State Farm will connect with sports fans on The Vertical. In particular, the brand will feature its Right Combination Play content as part of a new custom branded integration within The Woj Report, a popular video series in which Adrian Wojnarowski offers his unique insider perspective and analyzes the NBA’s biggest storylines on The Vertical.